Websites and web apps are not just a mere piece that consists of information about your business. It has evolved into something more, where customers and businesses interact and find the services you offer. 

Are you okay with one such important aspect of your business remains the same as it was before? Absolutely not! Moreover, Google also has updated the algorithm to look for helpful content and reward them with better ranking. So your website must stay according to the latest trends. 

Looking to upgrade your website with the latest trends? All you have to do is contact Digital Radium. As a leading web development company in St. Louis, we have keen eyes on the latest technologies. We can help you implement the latest technologies and strategies that will enhance your website's functionality. 

Top Web Development Strategies To Follow In 2024 

1. 
   

   AI And Machine Learning In Websites

   
   

2023 has been the year of ChatGPT. Everywhere you can see something about using it to enhance a business. This doesn’t stop with ChatGPT, various generative AI’s are available in the market, each better than the other. This improvement in AI and Machine learning has made it possible for developers to use them in the development process. 

2. 
   

   IoB(Internet of Behaviour Technology)

   
   

IoT is history, and IoB is the developing trend that businesses are trying to implement on their website. IoB is a technology that analyses users' behavior and enables businesses to provide personalized for their customers. This technology developers and marketers to create engaging and user-centric websites and marketing strategies. 

3. 
   

   AR And VR 

   
   

Websites are evolving into digital marketing platforms with the help of AR and VR technologies. These technologies allow customers to virtually try the products they are interested in purchasing. Nike, for instance, has opened a virtual store on the Metaverse platform, where customers can try on shoes and customize them to their liking. With such technologies, businesses can create engaging and interactive experiences for their customers. 

4. 
   

   Progressive Web Apps(PWA)

   
   

The popularity of progressive web apps is expected to grow even more in 2024, making it difficult to differentiate between web and native applications. Progressive web apps offer features such as offline functionality, push notifications, and quick loading times, enabling users to experience an app-like interface directly from their browsers. As a result, businesses are likely to shift their focus towards PWAs to provide users with fast, reliable, and engaging web experiences.

5. 
   

   Low Code/ No Code Development 

   
   

Web development is expected to speed up with the increasing popularity of low-code and no-code platforms. These tools enable people with varying levels of technical expertise to create web applications without having to deal with complex coding. In 2024, it is predicted that there will be a significant increase in the usage of these platforms, promoting a more inclusive approach to web development.

 

These top 5 trends are renovating how businesses create websites for their business. If you want to create your website and make it stand out in 2024? All you have to do is partner with Digital Radium. As a leading web development company in St. Louis, we’ll find the technology that will match your business and help to enhance your website and reach worldwide audience.